The above chart outlines Adobe's AI ethics. You can learn more at this link.
Content Authenticity Initiative
Founded by Adobe in 2019, the Content Authenticity Initiative (CAI) is a cross-industry community of over 3,300 members, including civil society, media, and technology companies. Through education and free open-source tools based on the C2PA standard, our movement's goal is to make content authenticity and transparency scalable and accessible, while the Coalition for Content Provenance and Authenticity (C2PA) is seeing deep collaboration from major organizations across the content lifecycle - from camera manufacturers, generative AI companies, and social media platforms. Notably, Meta , Amazon, Google, and OpenAI recently joined the C2PA Steering Committee. Google also recently shared more details about their plans to implement Content Credentials across Search, Ads and on YouTube.
And now that Fujifilm has joined Sony, Canon Inc., Nikon and Leica Camera AG, there are over 90% of digital camera makers committed to providing transparency at the point of capture through Content Credentials.
And now that Fujifilm has joined Sony, Canon Inc., Nikon and Leica Camera AG, there are over 90% of digital camera makers committed to providing transparency at the point of capture through Content Credentials.
Content Credentials
Adobe Firefly attaches Content Credentials to assets created or edited using Firefly, indicating that generative AI was used in the creative process. Content Credentials are verifiable details that serve as a digital “nutrition label.” They can show contextual information including an asset’s name, creation date, what digital tools were used and any edits made along the way, helping to bring more transparency to digital content.
Powered by free, open-source technology from the Coalition for Content Provenance and Authenticity (C2PA), this data remains associated with the content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content.
The CAI is a 2000+ strong community of media and tech companies, NGOs, academics, and others working to promote the adoption of an open industry standard for content authenticity and provenance.
Training Adobe Firefly
As part of Adobe’s effort to design Firefly to be commercially for business and the classroom, we’re training our initial commercial Firefly models on licensed content, such as Adobe Stock, and public domain content where copyright has expired. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI.
A reminder that Adobe does not train Firefly on any Creative Cloud subscribers’ personal content. For Adobe Stock contributors, the content is part of Firefly’s training dataset, in accordance with Stock Contributor license agreements.
Following that concept of trust; it's not just about our customers trusting how we ethically and responsibly develop and integrate Generative AI; it's also about how we support creatives and contributors to the training model for Firefly.
Adobe is continuing its commitment to creators in a variety of ways, not the least of which is the fact that contributors to Adobe Stock will be receiving a second bonus pay out for their images that have been used in training Firefly.
Contributors have multiple ways to expand their earnings through Adobe Stock:
Adobe Stock contributor earnings are at an all-time high, driven by strong growth in new contributors, content submissions, and licenses of Stock content
New contributor opportunities with Adobe Content Missions (targeted sourcing of quality assets not on Adobe Stock) have greatly increased, driving new earnings for contributors who have accepted missions
New Generative AI features are coming to Adobe Stock, with the intent to increase licenses.
You can learn more at these links:
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