What's New and Exciting

At Adobe, development never stops! Here is just a sampling of new and/or beta features we're working on.
Coming soon! Generative AI to video with Adobe Firefly Video Model
It seems like only yesterday, people were marvelling at the capabilities of Generative Fill and Generative Expand in Firefly and Photoshop. Well, as Ashley Still (General Manager, Adobe Creative Cloud), said in her September 11 blog post, "...video is the currency of engagement today..."
Over the last few months, we have collaborated closely with the video editing community to improve the Firefly Video Model. Based on their feedback and with creators’ rights as a priority, we are developing new workflows using the model to assist editors in brainstorming and enhancing their creative vision, filling gaps in timelines, and incorporating new elements into existing footage. 
Similar to our other Firefly generative AI models, editors can be assured that the Adobe Firefly Video Model is designed to be commercially safe and only trained on content we are authorized to use — never on Adobe users' content.​​​​​​​
Visit Ashley's blog post for more information and some fascinating sneak peeks!
Prompt: Cinematic closeup and detailed portrait of a reindeer in a snowy forest at sunset. The lighting is cinematic and gorgeous and soft and sun-kissed, with golden backlight and dreamy bokeh and lens flares. The color grade is cinematic and magical.​​​​​​​
Gen AI Updates to Photoshop Beta
Firefly Model 3:
- Get improved results with Generative Fill and Generative Expand
- Generate Entire image
- Generate variations with a reference image
- Generate a new background
- Enhance Detail - Sharpen the details and clarity of generated variations when using Generative Fill

Type a simple text prompt or select one from the Sample Prompts to generate an image from the 
Text to Image panel.

​​​​​​Text to Image generation in InDesign
New in July 2024
Generative Expand intelligently fills in missing areas when you resize images. It analyzes surrounding pixels to seamlessly extend backgrounds or objects, saving you time by automating complex edits. Generative Expand is available in the current release of InDesign as a beta feature.
The current release of InDesign integrates Firefly into the design workflow. Users can generate graphics in photo and art formats using the same Firefly workflow with the Text to Image panel or new Contextual Taskbar.
Type in a prompt and select the Generate button to view image variations to match your prompt.

Type a simple text prompt or select one from the Sample Prompts to generate an image from the Text to Image panel.

Video Captions in Adobe Express
Captioning videos has never been easier! Try out this amazing AI-powered Quick Action in the new version of Adobe Express. Just upload your video and within minutes, your captions are created.Automatically add captions to video footage and customize their look and feel.​​​​​​​
You can choose from various default styles, or take your newly captioned project directly into Adobe Express to further edit the look and feel of your caption effect.

Remove VIDEO Background in Express Beta
In under 5 minutes, I was able to remove the background, add a new video as a background and download a new file. And most of that time was spent looking for the images! Color me impressed!
The Adobe Express beta now enables you to quickly, easily and accurately remove the background of a video clip. Within seconds you can remove a background and add a new video clip as a replacement
5 steps to remove a video background:
1. Find/upload a video to an @adobeExpress beta project
2. With video selected, choose Remove Background
3. Find Upload a new video background
4. Insert background video into project
5. Download new video
Adobe Firefly for Video
We are truly in the golden age of video — short-form video is ubiquitous in news, social media, and entertainment. And, insatiable demand, multiplying channels, and globally distributed teams make it extra challenging to scale the production of high-quality creative work efficiently.This is why we’re excited to invent and innovate with the video and audio community to make it easier and faster for you to transform your vision into reality. With Firefly as a creative co-pilot, you can supercharge your discovery and ideation processes and cut post-production time from days to minutes. And with generative AI integrated directly into your workflows, these powerful new capabilities will be right at your fingertips. Imagine the power to instantly change the time of day of a video, automatically annotate and find relevant b-roll, or create limitless variations of clips — all as a starting point of your creativity.
Coming very soon to Premiere Pro, these revolutionary Generative AI features:
- Generative Extend - add new frames of existing footage to your timeline
- Object Addition and Object Removal
- Generative B-roll
- Integration with 3rd party AI models (Open AI, Runway and Pika Labs)
- Content Credentials for AI-generated footage
Content credentials, will not only understand when AI was used but what model was used in the creation of media. ​
Back to Top